The rise of AR in digital marketing is a move towards building immersive user experiences. These experiences provide brands the opportunity to engage with users in a powerful way. Whether you’re looking to attract new customers to a physical store or preparing to launch a new product, AR can take your storytelling to a new level of creativity. Here are some AR marketing examples to inspire your brand:
Deal Design’s AR
AR has the power to bring beauty and an element of playfulness to a space. An example is this AR experience created by Deal Design, which allows you to experience this garden in a new way. AR experiences can be location based and draw excitement to an area via a QR code.
Geo AR: Location Based AR
Location based AR could help you drive traffic to your store if you have a physical location. One example is if your brand is in the food and hospitality industry, you can build an AR experience that displays information about your restaurant and provides discounts.
AR for In-person Events
If your brand is hosting or participating in an in-person event, you can encourage engagement with event attendees by incorporating AR in different spots at the event location. For example, different spots around the event can have QR codes that correspond to different elements of your brand story. The QR codes can even be strategically placed based on locations in the event venue.
AR for a Specific Product
Creating AR around a specific product can provide a user experience customers love. One example is allowing customers to open an experience through scanning a QR code. This QR code can let customers learn more about your products or provide an entertaining way to interact with them.
Source: Burberry
Another example is in 2021, Harrods worked with Emperio to build an online space to draw attention to the release of Burberry’s Olympia bag and enhance the experience of their physical store. In the online space, users had the ability to see the bags they could purchase, click on them to view product details, see them in 3D and purchase them.
Try On Products/Visualize Products in a Space
People are now able to use AR to try on clothing before purchasing. This allows customers to see how the clothes fit, reducing the amount of returns due to online purchases.
Source: IKEA Systems
Customers can also visualize furniture in a space to see how it aligns with their style. An example is IKEA’s app, IKEA Place. According to the company, “The app automatically scales products, based on room dimensions, with 98% accuracy…This makes it easier to make buying decisions in your own place.”
The rise of AR provides exciting opportunities to build engaging experiences your customers will enjoy. If you’re looking to build AR that allows your brand to tell its story in a unique way, reach out to Deal Digital today.
