Now that it’s November, the holidays will be here before you know it. It’s the perfect time to think about how you can get your followers excited about your products and partner with influencers who will help you do the same. Here are some of our tips for working with influencers during these next months.
Reach Out to Influencers Early
November is the perfect month to start reaching out to influencers for collaborations, so you can get your products to them in time for holiday shopping. Since many brands reach out to influencers especially for the holidays, reaching out early gives you a better chance of fitting into their schedule. This also gives the influencers more time to create content that stands out, while allowing you to plan collaborations for your social media calendar. If you’re looking for influencers that align with your brand, Social Animal has an Influencer Discovery tool that can help you find the perfect partnership.
Run Promos
You can get creative with your holiday promos and use them as an opportunity to draw attention to your brand. You can offer a discount on any holiday/winter related items or offer a free gift with a minimum purchase. You can also encourage people to sign up for your newsletter by offering promos through your emails.
Reels
Reels have become increasingly popular, and paying attention to trends can help your brand receive high engagement when partnering with influencers. You can use reels to highlight a few of your products. Influencers can also make reels or stories that are lifestyle videos to showcase how to use your products in everyday life.
Provide Brand Guidelines
Let your influencers know if there’s a specific hashtag you’re using for the holidays, as well as any branded hashtags you’d like them to add to their posts. You can also send over a holiday mood board that aligns with how your brand is approaching this year’s holiday season, so influencers can create content that stays consistent with both their brand and yours.
Holiday Giveaways
You can partner with multiple influencers to run smaller giveaways that lead up to a huge holiday giveaway. You can also get creative with content ideas and invite users to be more interactive with your brand depending on the giveaway requirements. For example, you can have a photo contest asking followers to post their favorite holiday activity with your hashtag.
Gift Guides
Gift guides are also popular, as people search for the perfect gifts for their favorite people in their lives. You can provide influencers a list of products they can highlight in gift guides catered to specific people. You can also create a gift guide based on price, such as “Top 10 Gifts under $10.” Influencers can also link your products in their gift guides, so people can easily be redirected to your online shop.
We hope these tips help you get the most out of your influencer marketing strategy as you prepare for the holiday season. If you’re looking to discover influencers that align with your brand so your products can make it on people’s wishlists, reach out to Deal Digital today.
