Before you create content, there’s a process you go through to help guide your digital marketing strategy. If you’re managing social media, your process might include researching popular hashtags, looking through trends, and seeing which of your previous posts received the most engagement. If you’re writing articles for a blog, your process might look like conducting keyword research, looking at FAQs your readers might have, and taking note of popular topics that are relevant to your brand. There’s a lot of time that goes into content creation, and repurposing your content is a great way to make your amazing content work for you.
An example of a brand that benefitted from repurposing their content is Buffer, a social media platform. In 2015, Buffer ran an experiment to test what would happen if they stopped developing new content and only repurposed their existing content. After carrying out this experiment for a month, their organic search traffic increased by over 4%.
Your brand can also make a greater impact through repurposing content. What are ways to repurpose content in creative ways, so you can reach a wider audience across your marketing platforms?
Where to Pull Content From
Think about pulling your content from here to generate ideas:
- Past social media posts
- Blog articles
- Podcast episodes
- Videos
- Comments/questions from users
- Testimonials
Ways to Repurpose Content
Turn FAQs Into Blog Posts or Social Media Posts
Pay attention to questions people are asking about your products or brand. You can create individual blog posts per question or create a social media post that answers multiple questions via the carousel feature. Another way you can repurpose FAQs is going live and answering those questions, which can start meaningful conversations with your followers. Creating content based on FAQs demonstrates that you are paying attention to what your customers need.
Turn a Testimonial into a Social Media Post
Showcasing testimonials is a great way to establish trust with your customers. Turning testimonials into social media posts allows your brand to reach customers who might have not seen them.
Pull Quotes From a Blog Post and Turn Them Into Social Media Posts
You’ve already written amazing content for your blog, and grabbing quotes from your blog for social media can be a smart way to redirect people to your blog. You can add a quote in a graphic, add your blog link in your bio, and write “link in bio,” in your caption.
Update Older Blog Posts With New Info and New Graphics
If you have an older blog post that received high engagement in the past, you can update that post with new information and new graphics to keep it relatable. Republishing the post can help it rank higher for SEO, since the publication date would be more current.
Grab Images You Used in Past Posts and Use Them as Quote Backgrounds
If you have images that you think would make great backgrounds, try adding quotes over them. You can add testimonials or quotes from a blog post to repurpose the images into graphics.
Grab Content From Blog Posts to Create Videos
A blog post can serve as an outline for a new video script. Pull your favorite key ideas from the blog post, and highlight those ideas in your video. Converting your blog posts into videos will give your brand followers another way to connect with you.
Turn Youtube Videos Into Shorter Clips for Social Media
Converting a longer Youtube video into shorter reels for social media can help you multiply a single piece of content. You can edit your videos into clips that still tell your story well, while redirecting people to your longer videos.
If you’re looking to make creative content that works for your brand, reach out to Deal Digital today.
